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January 12, 2012
Have you seen the Purple Elephant?
So how do you earn equity in their mind? It all comes down to providing “unique value.” Value is different from [...]
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December 15, 2011
When it comes to event promotion, email marketing is a must
We often help clients promote events they’re hosting – from conferences, to executive roundtables, to luncheons, webinars, road shows and [...]
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November 30, 2011
Shifting Resources and Staying Dynamic
I manage a group of people whose roles and responsibilities have changed often and dramatically over the past two years. [...]
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November 16, 2011
Lots of marketing “activity.” The smoke screen for ineffective marketers.
“Today we sent out an email and it got a 20% open rate!”
“Our newsletter was forwarded to 20 people!”
“We have [...]











