Turn YouTube into a Marketing Asset
October 15th, 2009 - Posted in Manufacturer Services, Social Media Marketing, Solution Provider Services by Tim Freestone
Doing video for the sake of doing video is a losing proposition. You’ll spend a lot of time and marketing dollars on content …yea, that’s it. Content. For most companies, videos are just moving visuals of what they’d normally express with words. Treat video as a different animal, though, and the opportunities open up. To make your videos valuable marketing assets, think of them as a cog in a four-part marketing machine that includes your blog, YouTube and webinars.
1. Webinars: This marketing tool is a known winner in IT marketing, but it has untapped value. Record your webinars, and they live forever.
2. YouTube: This environment is good for more than hosting. It will also send traffic to your blog and put you in touch with a wider audience.
3. Blog: Post your video to your blog – pulling it in from YouTube is very easy. Now, your blog is a multimedia platform!
Even with 60 million people riding it, there’s still room on the Twitter bandwagon. While you’ll never care about most of these people or anything they have to say, there is a rich exchange of IT ideas occurring on this service. Check out “virtualization,” “cloud computing,” “data security” and “green IT” to see what I mean. And, most of the OEMs have active Twitter presences, including 
