Celebrating one year in our new office!
March 9th, 2012 - Posted in General by Danielle Bastow
A year ago, enter:marketing’s current NYC headquarters office was filled with construction dust, reeked of paint, and was nothing but an open loft. The 3rd floor at 60 East 11th Street in Manhattan was a diamond in the rough; a large open loft space with wood floors and floor to ceiling windows, previously used to store antiques.
Party Planning 101
October 10th, 2011 - Posted in General by Danielle Bastow
enter:marketing has been involved with planning several uber-successful events for our clients. From steak luncheons to baseball games to virtual webinars, we have helped our clients execute and enjoy a gamut of events.
There is no science or exact to-do list in planning any event. Those responsible for planning events often overlook small details because they are focused on the larger picture. No matter the event or client, the same rules apply. Don’t forget about these few simple, yet essential tips when planning your amazing event.
1. Timing is Key
On the macro level, set a date for your event far, far in advance. Conquer the first two tasks: determine the time and date for your event, then secure the space or location. Start planning right away; the sooner the better. Place orders and make reservations earlier than what seems reasonable.
Timing is key on the actual day of your event as well. Consider timing when food or beverages are delivered. You will need enough time to get your beer cold, but also need to keep your food hot. In the case that there will be several deliveries on the day of your event, make sure they will arrive at a time that is reasonable for both parties. Convey the time of your event to the businesses you are working with.
2. Confirm details, reservations, and orders. Twice. Or three times.
Can-do Attitude
March 23rd, 2011 - Posted in General by Danielle Bastow
It is not about what you “can’t” do… it’s about what you can do. This may seem so simple and fundamental, but it is lost everyday.
Examples in retail and food service many of us come across: Why “can’t” you put Muenster on that burger if you have it in the back? Why “can’t” you take back a never worn shirt with a ripped seam? Why “can’t” you work a certain feature into the price if you provide it? Who wants to hear, “No, we don’t have that in stock.” Why “can’t” you make your customer happy? Typically, because of a policy that is outdated and nonsense.
Internally at enter:marketing, I am actively involved with operations, and I’m in close contact with customer service and sales representatives from various parts of the country. I hear “No” constantly. I hear “Sorry, we can’t do that for you.” What a turnoff! The result from hearing “No” turns me on to their more accommodating competitors, or results in cancelling orders. At enter:marketing, we rarely, if ever, tell our customers, “No, we cannot do that.” We adapt to your needs. Our company develops unique marketing campaigns tailored to the requests of our client. Instead of “No” , we like to think “Let’s see what we CAN do.” Read the rest of this entry »
