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It was back in 1991 when the famous Bill Swerski’s Superfans skit aired on Saturday Night Live. Good ole’ Chris Farley sporting Chicago Bears gear and a memorable accent expressing how delicious Chicago’s “Saasage” is. Marketing is a whole new ball game today than it was twenty years ago. We still connect with basic marketing methods such as direct mail, but can they actually be more effective now that social media has created continuous exposure of marketing advertisements? Social media is clearly an effective method of marketing, but if you could actually place a piece of direct mail in the hands of your target market, wouldn’t that be ideal? We make that happen. The first step is becoming a Superfan of our clients.

When you take on the role of “Superfan” there is a responsibility to uphold. As an IT marketing company, we commit to being a Superfan of each one of our clients. Putting ourselves in our clients’ shoes allows us to dig deeply into exactly what their customers are looking for and how we can generate individualized and focused campaigns to reach those customers. More specifically, we create effective questions to ask our clients’ customers using tailored, attention-getting strategies to reach net-new leads. We hit them with a 1-2 punch. First, we line up a marketing program that will have a large number of target customers holding in their hands a marketing piece with information that draws the customer to an online survey. The second punch comes after they answer a few questions – Do you have a problem with XYZ? Yes? BAM! Here’s a solution! Let’s set up a call to discuss.

Yes, it takes the dedication of a client Superfan to drive success. No, we have not attempted to obtain the Chicago Bears as a client…yet.

Oh, yeah…Da Bears!