blog

The more text there is, the quicker the reader skims through.  Get to the point so your audience absorbs what you are trying to say.  After all, the recipient of your message is likely just as busy as you are.

Have you ever written an email and wondered “What should the subject line be?” then proceeded to think about different options before realizing you just wasted way too long thinking about a subject line. There is a reason that Facebook is doing away with subject lines all together- they aren’t necessary, but when used correctly, they can be an effective advantage.

The one word that grabs a person’s attention, either verbally or written, more so than any other word is simply their first name. So use it. Having written thousands of emails, no email gets a higher response rate than one that starts with the person’s first name. You can add another few words after the name, however. They too should be action words that are relevant to the email and make the person want to read it. As a broad example, the subject line “Name- quick question” has garnered the most immediate responses.

In today’s world, the smart phone has become a part of the work place, so your emails should be easy to read on it! If someone is skimming down their emails while walking down the street, or sitting in a meeting, the subject line must pop out. Personal and to the point. Its that simple.