Channel Marketing Tools Don't Work!

An entire email campaign template is posted to a marketing tool download site…

But if nobody uses it – does it really matter? Many technology vendors spend tremendous time and energy creating a dizzying array of marketing and sales support materials. Many even make these tools readily available to their entire channel through menu-based downloads of PDFs, email templates, HTML files, PowerPoints – basically everything channel partners would need to pick up and start marketing and selling like a pro…

Here’s the first problem: NOBODY USES THEM!

You may think you’ve done the hard part for your channel partners by giving them all the ingredients. The problem is, they simply don’t have the time, expertise or focus needed to put those ingredients together.

Let’s look a little closer at those “ready-to-use” email campaigns and think through the obstacles your channel partner may face:

• Who is going to figure out which of the different email campaigns available is best suited for their market?

• Who is going to make sure the partner’s logo and contact information is placed into all the materials?

• What service should they use to send out the HTML email? What kind of  tracking tools should they use?

• Who is going to pull together the appropriate prospect email list?

• Who is going to set up and host the landing page(s)?

• Who is going to inform the sales team of what is being sent to who, why, and what they should do about it to capitalize on any opportunities that arise?

• Who is going to do the follow-up to make sure email responses get moved into active sales cycles?

• Who is going run the reporting for the channel partner and the technology manufacturer for both of them to assess the effectiveness of the campaign?

Clearly there is a lot to be done, simply to turn that “email campaign in a box” into an “email campaign that generated huge sales opportunities.”

This is where we can help.

enter:marketing is known for creating some of the most sophisticated marketing tools and campaigns in the industry. But sometimes the biggest value we can bring to the table doesn’t involve us creating a single new thing. We can work directly with channel partners to activate the tools and materials YOU ALREADY HAVE.

Talk to us about how our team can help put your current channel marketing program into action.