The success of channel marketing rests on the ability for the IT manufacturer and the solution provider to align their efforts to really drive ROI from their demand generation.  The payoff is huge when successful, qualified leads right on target with the most important solutions for the customer.

The IT manufacturer often puts a great amount of resources in providing collateral, templates and kits that can be of great impact in driving demand.  The solution provider is closest to the prospective customers and can leverage their trusted advisor status to bring in new solutions to those prospects.

Many factors limit the ability of the channel to align and execute on this promise, such as the lack of understanding of what is available from the manufacturer, lack of ability to organize proactively around resources available, limited materials available from the manufacturer.

At enter:marketing, we give you the edge in overcoming these challenges to align your marketing efforts with your solution providers.

As an example, at the most recent Citrix Summit, Citrix announced marketing go-to-markets called “Plays”.  These plays provide resources for Citrix and their Solution Advisors to work together from demand generation through sales.  Enter:marketing is working with Citrix and their Solution Advisors to leverage these resources to drive demand on many of the key strategies, such as XenApp better with XenServer.

Think of us as the team that can help you execute your channel strategies at the solution provider level. Go team!