The surge in video publication and viewing has obvious implications for B2B internet marketing. Though it provides another channel for communicating with (and engaging) the marketplace, the subtler implication is likely to involve the web as a whole.

Cisco recently predicted that total internet networking traffic is posed to surge in through 2014 — quadrupling in only five years. The driver behind this spike: video. According to the report, 767 exabytes of data will be pushed in 2014 (for reference: 1 exabyte = 1 billion gigabytes), and 91 percent of consumer web traffic will consist of online video — from both traditional online video and television-provided video on demand.

For marketers, the question becomes one of how to communicate with the market given this trend. The forecast from Cisco suggests that consumer demand for video content is on the rise — and “consumer,” in this case, means one who uses internet media (including people in your target market).

You have half a decade to prepare, but keep in mind that the movement will be building from now through 2014. The prudent move is to get ready now.

[Source: Cisco via Mashable]