Lots of marketing “activity.” The smoke screen for ineffective marketers.
November 16th, 2011 - Posted by Tim Freestone
“Today we sent out an email and it got a 20% open rate!”
“Our newsletter was forwarded to 20 people!”
“We have a monthly client event at a bar!”
“Our ‘air cover’ marketing strategy is really providing lots of coverage….in the air…..!!!!”
“We’re working on a very important deck showcasing our approach to the strategy we’re considering!”
“The last two videos we put on our YouTube channel have 231 views!”
“We’re spending a lot of time figuring out our social media strategy…”
“We sent out company wall calendars to 300 prospects!”
You get the idea….
Step up to the plate and be committed to marketing systems that are built to drive trackable revenue. Anything other than that doesn’t do our profession any favors.












