Get Ready to Change Your Twitter Strategy … Again
August 25th, 2010 - Posted by Tim Freestone
Back when Twitter had only 3 million users or so, you could market by developing a rich, high-value following, engaging in conversations with your target market and … well … not really marketing. Now that Twitter has topped 125 million users, using the microblogging service as a newsfeed has become far more effective, even though it ostensibly shuns much of what makes social media “social.” Yet, marketers have adapted to this evolution in Twitter, continuing to find ways to use the service to drive traffic to blogs and websites in the hope of luring prospects into their sales cycle.
And just when you were getting comfortable, it’s all about to change again.
According to Mashable, Twitter is piloting a “Twitter Media” setting, “strongly suggesting that the company will soon embed videos and photos in the stream.” Users will have the ability to opt out of this feature.
It doesn’t look like Twitter is ready to invite any hype over this, though. Mashable reports that Twitter has removed the Twitter Media setting but does get confirmation from Twitter “that it is testing inline media”:
“We’re constantly exploring features and settings. What you saw was a small test of a potential consumption setting for inline media. We show inline media on our own iPhone and Android apps.”
