Look for more IT companies to invest in social media marketing in 2010. According to a new study by MarketingSherpa, which tracks the space, 55 percent of computer hardware and software companies will be increasing their social media marketing budgets. Only 5 percent are planning reductions.

What does this mean for channel partners?

1. You need to get social – fast: your IT manufacturing partners are clearly headed in this direction. For you to take advantage of some of their brand value, you’ll need to be engaged in social media and in sync with your suppliers.

2. MDF takes on a new meaning: think about new ways in which marketing dollars can be invested. If you’re making a case to a manufacturer, it helps if you’re aligned with its priorities.

3. It’s time to get a plan together: just setting up a Twitter account and a blog won’t get you far. Social media marketing is only effective when the pieces are part of a greater whole … which is designed to maximize impact.

[Via MarketingSherpa]

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