Protect Your Social Media Marketing Program
June 23rd, 2010 - Posted by Tom Johansmeyer
When you rely on tools like Twitter to support your marketing efforts, you’re assuming a certain amount of risk: you can’t control the stability of the platform. As we’ve seen with Twitter’s recent capacity problems, you can lose access to 125 million people because the platform is rendered unavailable. The alternative, of course, would be to sacrifice access to that profound amount of users — with the ante for Facebook up around 500 million.
You can’t stay away, but you can’t simply accept that availability risk will be a part of your future. Fortunately, there’s some space in the middle. Check out our recent guest post on SocialTimes to learn four ways you can hedge against Twitter platform instability.
