The growth in users sustained by major social media platforms means that some of the marketing tactics that have been pushed over the past few years are becoming less effective. Especially if you’re operating in a large market (such as virtualization or IP networking), the development of targeted audiences and communities may become quite difficult. Instead of trying to personalize the social media experience, therefore, it may make sense to do something that sounds strange — treat social media platforms like the internet as a whole.

The tactics that you used on the pre-social media web, such as search engine optimization (SEO) and direct marketing against large lists, are more useful now than ever before ii particularly if you use them within a social media platform. Check out enter:marketing’s recent guest post on SocialTimes, one of the top social media blogs, to learn more about how you can use the marketing tactics you know well in the social media space.

[Source: SocialTimes]