How do you handle social media marketing? Is it integrated into your overall marketing plan, or do you treat it separately?

If you go with the latter, you’re in the minority, according to a new study by MarketingSherpa. The research indicates that 52 percent of respondents integrate social media with both online and offline marketing tactics. Meanwhile, 31 percent integrate social media marketing efforts with online tactics only, with 1 percent integrating with offline only. Sixteen percent of the respondents integrate social media with any other marketing tactics.

These findings suggest that social media marketing is moving beyond the experimentation stage. Marketing departments realize that the environment can’t be ignored – and that it actually requires a substantial commitment.

Social media marketing is no longer a differentiator: it’s part of the price of admission to your market.

[Source: MarketingSherpa]