Changes are coming to the search market. Several innovations are not only the horizon but are coming into play, and they have the power to reshape the search engine marketing space. Look for the de-emphasis of search engine optimization (SEO), as other forms of content — and thus other forms of search — gain prevalence.

So, what should be on your mind? According to the latest data from MarketingSherpa, online marketers see personalized search and real-time search (think Facebook and Twitter content searched via Google) will have the greatest impact. Thirty-three percent of respondents see personalized search and real-time search as having a great impact on their businesses, with 57 percent saying personalized search will somewhat impact their businesses and 56 percent saying the same for real-time search. Video and mobile search come in with lower results that are still far from trivial.

[Source: MarketingSherpa]