If every marketing effort you pursue is successful, then it’s screamingly clear that you need help. A sky-high success rate means you aren’t being aggressive enough – and you’re probably leaving ROI on the table. This week, we’ll dig into the opportunities that come from unsuccessful marketing efforts – and not the “learn from experience” kind. The concept of learning from your mistakes is old and established: we all know the drill. Instead, I’m talking about the salient and immediate efforts of a swing and a miss.

Starting Monday, we’ll look at the benefits of an imperfect success rate from several angles. Everybody wants to deliver an overwhelming success every time, but life rarely works out that way. So, enter:marketing will show you how to extract the most value from your marketing budget, balancing risk and stability to optimize your investment.

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