June 15th, 2010 - Posted in General by tim

The surge in video publication and viewing has obvious implications for B2B internet marketing. Though it provides another channel for communicating with (and engaging) the marketplace, the subtler implication is likely to involve the web as a whole.
Cisco recently predicted that total internet networking traffic is posed to surge in through 2014 — quadrupling in only five years. The driver behind this spike: video. According to the report, 767 exabytes of data will be pushed in 2014 (for reference: 1 exabyte = 1 billion gigabytes), and 91 percent of consumer web traffic will consist of online video — from both traditional online video and television-provided video on demand.
Read the rest of this entry »
December 9th, 2009 - Posted in Technology Trends by tim
If you aren’t thinking about cloud computing yet, it’s time for you to start. Now. Seriously. Sure, there’s been a lot of buzz around this for a while, and IT buyers are starting to buy into cloud computing services (especially in the small and medium-sized business segment). Services are popping up from some of the strongest brands in the IT industry, including EMC’s cloud-optimized storage, VMWare’s vCloud and Cisco’s cloud computing overlay for unified service delivery. But, the most interesting indicator of cloud adoption is that IT departments are hiring for it.
Your clients are so committed to exploring cloud computing that they are adding to their departments – in a tough market. According to a report by InfoWorld, mentions of “cloud computing” in job posts on Indeed.com are up 350,000 percent since January 2008.
Read the rest of this entry »
Tags:
Cisco,
cloud computing,
data storage,
EMC,
emerging technology,
information technology,
InfoWorld,
IT,
IT buyers,
new technology,
storage,
storage optimization,
var,
vCloud,
VMWare
October 1st, 2009 - Posted in Social Media Marketing by tim
Even with 60 million people riding it, there’s still room on the Twitter bandwagon. While you’ll never care about most of these people or anything they have to say, there is a rich exchange of IT ideas occurring on this service. Check out “virtualization,” “cloud computing,” “data security” and “green IT” to see what I mean. And, most of the OEMs have active Twitter presences, including VMWare, Citrix, Cisco and EMC.
So, Twitter has marketing potential: relevant audience, reach and intelligence/analytics (we can help you with this last one). With a touch of common sense, it’s hard to do anything “wrong.” However, it can take some planning to generate a marketing impact you can measure by ROI. The first step is to understand what Twitter isn’t.
Read the rest of this entry »
Tags:
Cisco,
Citrix,
EMC,
Facebook,
information technology,
IT,
LinkedIn,
marketing,
OEM,
ROI,
social media,
Social Media Marketing,
Twitter,
var,
virtualization,
VMWare