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Posts Tagged ‘Citrix’

Tim Freestone Virtualization the key to enterprise IT savings by 2014

February 22nd, 2010 - Posted in Technology Trends by Tim Freestone

The penetration of virtualization technologies is still low, but that only means it has room to grow. By 2014, according to a new report from Citrix, virtualization will dominate IT enterprise savings — and thus the agendas of CIOs. Citrix surveyed more than 700 CIOs from around the world and found that virtualization has led to IT cost savings of 16 percent, and they expect it to hit 27 percent in 2014.

While 31percent of CIOs estimate that 5 percent of their IT budgets or less are dedicated to virtualization technologies, 26 percent of them expect virtualization to account for a quarter of their IT budgets in 2014. The UK is leading the adoption of virtualization, with 27 percent of CIOs rolling out desktop virtualization over the next year and 41 percent planning to extend their use of server virtualization. In the United States, server virtualization adoption is currently only 17 percent.

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Tim Freestone Twitter Doesn’t Catch: It Directs

October 1st, 2009 - Posted in Social Media Marketing by Tim Freestone

1028811_22377474Even with 60 million people riding it, there’s still room on the Twitter bandwagon. While you’ll never care about most of these people or anything they have to say, there is a rich exchange of IT ideas occurring on this service. Check out “virtualization,” “cloud computing,” “data security” and “green IT” to see what I mean. And, most of the OEMs have active Twitter presences, including VMWare, Citrix, Cisco and EMC.

So, Twitter has marketing potential: relevant audience, reach and intelligence/analytics (we can help you with this last one). With a touch of common sense, it’s hard to do anything “wrong.” However, it can take some planning to generate a marketing impact you can measure by ROI. The first step is to understand what Twitter isn’t.

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