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Some people don’t like needles because they’re sharp.

Some people don’t like blood because they’re squeamish.

Some people don’t like buses because they’re claustrophobic.

Facing these fears is a small price to pay for the reward of saving a life. So get on our bus and let a New York Blood Center employee draw your blood. If you live in New York, you know that it is one of the best cities on the planet (if not the best), with a strong sense of community. Belonging to a community means that others will look out for you, but you must also have the responsibility of looking after them as well. Our great city is in dire need of blood donations. You could help save your neighbor, meet new people in your community and even win free stuff. Yes free stuff. Because the local businesses have decided to donate gifts to the wonderful donors of NYC.

To see just how much of an impact blood donations can make , visit the New York Blood Center’s website to read stories about those who have been helped.

Join us on  Thursday, July 28th from 11:00 am-3:30 pm. Visit our website to register! Anyone is welcome to donate, and walk-ins are encouraged.

The purpose of a corporate blog or other social media presence isn’t merely to add to the endless electrons that are produced every day. And, it isn’t merely to provide a free service to the world. You’re looking to advance your business. While this may entail providing a free service consisting of informative and useful content, the net result has to be a lead stream for you to exploit. To turn your social media communities and traffic into business opportunities, you need hooks.

It’s easy to go overboard. In pursuit of leads, many companies tend to use their social media environments as advertisements, promoting at the expense of informing. Do this, and you run this risk of losing your audience — as well as your investment in the social media marketing initiative. When you create content and interact with your community, play it straight: deliver information that your readers can use — but don’t be afraid to make it easy for them to enter the sales cycle. This is where your “hooks” become useful.

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