blog

Wednesday, June 2, 2010
12:30 – 1:15 pm EST

Back by Popular Demand! Attend this webinar if you’re wondering how Social Media Marketing can impact your IT business.

Tim Freestone, enter:marketing Vice President, will walk you through the best practices for getting started in social media IT channel marketing, from planning to building a community and managing your social media platforms for eventual ROI.

You’ll learn:

• Where to invest your energy for optimal results
• Best practices for organizing and creating content
• A step-by-step approach to building and managing a community
• Some hints for pulling leads into your pipeline from your social media community

If you’re not in the social media space, you should be – and this webinar will be your first step. If you are in this space and struggling, help has arrived and it’s in the form of this webinar! Don’t miss out.

To register for this webinar, click here >>

The purpose of a corporate blog or other social media presence isn’t merely to add to the endless electrons that are produced every day. And, it isn’t merely to provide a free service to the world. You’re looking to advance your business. While this may entail providing a free service consisting of informative and useful content, the net result has to be a lead stream for you to exploit. To turn your social media communities and traffic into business opportunities, you need hooks.

It’s easy to go overboard. In pursuit of leads, many companies tend to use their social media environments as advertisements, promoting at the expense of informing. Do this, and you run this risk of losing your audience — as well as your investment in the social media marketing initiative. When you create content and interact with your community, play it straight: deliver information that your readers can use — but don’t be afraid to make it easy for them to enter the sales cycle. This is where your “hooks” become useful.

Read the rest of this entry »