Is your company a conversion engine?
January 26th, 2010 - Posted in Solution Provider Services by Tim Freestone
You can’t talk about marketing without talking about conversion. Reaching a broad audience that is interested in your company or solution is only the first step in turning contact into a sale, and every professional marketer knows that names fall off from one stage of the sales cycle to the next. Ultimately, the number that indicates your success is revenue – if you’re hitting your targets, you must be doing something right, the conventional wisdom holds. But, there are measures along the way that can help you refine your marketing and sales practices and lead to greater returns on your marketing investment.
