Marketing dollars pumped into paper to grow by $1 billion
December 28th, 2009 - Posted in Manufacturer Services, Solution Provider Services by Tim Freestone
All the buzz has been focused on online and social media marketing, but it would be unwise to forget about direct mail. According to the Direct Marketing Association, direct mail marketing is set to increase by more than $1 billion in 2010. In 2009, $44.4 billion was spend on direct mail, with the 2010 total expected to reach $45.5 billion.
The DMA has also found that non-catalog direct mail is still delivering a solid ROI. For every dollar spent on non-catalog direct, the DMA found that it returned $15.22 this year. E-mail, on the other hand, isn’t as effective as the marketing community once believed. Commercial e-mail led to $26 billion in sales in 2009 — compared to $445.8 billion for non-catalog direct mail.
[Via deliver magazine]
