May 17th, 2010 - Posted in Solution Provider Services by Tim Freestone
Has your faith in e-mail marketing been shaken? It’s tough, to say the least. You’re competing for eyeballs in the inbox — and a lot of companies are, too. E-mail is easy to develop, cheap to execute and fantastic for tracking, but the crowds realizing this have led to degraded results — and frustrated IT solution provider marketers. The problem isn’t in the medium … it’s in the method. As with any other marketing technique, how you execute plays a significant role in the results you realize.
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May 12th, 2010 - Posted in General by Tom Johansmeyer
Most companies could be much more aggressive with their e-mail marketing initiatives. A new report from MarketingSherpa shows that customer retention is by far the top priority, with objectives around new opportunities not gaining nearly as much attention. Listen to this message from the market, and you’ll hear the whisper: “It’s time to make your move.”
When I saw the latest chart published by MarketingSherpa, I was shocked. Eighty-eight percent of respondents called “retain[ing] existing customers” a very important objective for e-mail marketing. Only 78 percent ascribed this level of importance to “generat[ing] new sales leads,” and “increase web traffic,” “build brand and educate market” and “drive offline sales” each was considered “very important” by only 56 percent of respondents.
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January 3rd, 2010 - Posted in Solution Provider Services by Tim Freestone
What makes success difficult for email marketing campaigns? For B2B marketing professionals, several factors can impede progress, but targeting recipients is at the top of the list. Let’s take a look at the top six challenges B2B email marketers face:
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December 21st, 2009 - Posted in Solution Provider Services, Strategy, Technology Trends by Tim Freestone
It’s easy not to see Google as a competitor. First, the company’s major operations – search and ads – don’t really interfere with what VARs are doing, namely selling and implementing IT solutions. Also, Google isn’t entering the VAR space, so again, it doesn’t look like a competitor. The problem is more difficult to detect: Google is slowly trying to replace certain parts of the IT market. Enterprise use of its Gmail service, for example, replaces the opportunity to sell mailserver solutions. The problem isn’t widespread yet, but now is the time to watch Google’s moves and determine the impact to your business.
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Are You Losing Faith in E-mail Marketing?
