Why are you thinking about IT social media marketing?
January 14th, 2010 - Posted in Social Media Marketing, Strategy by Tim Freestone
Everything we’re seeing and hearing in the channel partner and IT manufacturer space is that everyone’s going “social.” Computer software and hardware companies, we published last week, are increasingly turning to this form of marketing. Fifty-five percent of them, according to a MarketingSherpa survey, are increasing their social media marketing budgets, with only 5 percent cutting back.
But, what are they hoping to accomplish?
That’s been the unanswered question for IT manufacturers and resellers. Everyone knows that social is the place to be, but few are sure of the reasons why. We’ve always maintained that social media marketing must be integrated into a company’s larger marketing plan and that clear objectives should be defined.
