March 8th, 2010 - Posted in Technology Trends by Tim Freestone
Datacenter “greening” periodically goes in and out of fashion. Usually driven by broader economic factors, IT professionals tend to mull the notion of going green when the broader public debate over energy prices and climate change reaches a fever pitch. With the recent discussion at Copenhagen again bringing climate issues to the front of the global economic community, talk of green has again arisen in the IT world.
The latest from Forrester Research is that regulation won’t drive the adoption of green IT solutions. In a survey of IT professionals at 600 companies around the world, regulatory compliance ranked #7, garnering only 16 percent of responses. Unsurprisingly, cost drivers were most important. Sixty-six percent of respondents indicated that energy cost savings could lead to the proliferation of green IT solutions, with 42 percent citing the ability to cut IT operating expenses.
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December 9th, 2009 - Posted in Technology Trends by Tim Freestone
If you aren’t thinking about cloud computing yet, it’s time for you to start. Now. Seriously. Sure, there’s been a lot of buzz around this for a while, and IT buyers are starting to buy into cloud computing services (especially in the small and medium-sized business segment). Services are popping up from some of the strongest brands in the IT industry, including EMC’s cloud-optimized storage, VMWare’s vCloud and Cisco’s cloud computing overlay for unified service delivery. But, the most interesting indicator of cloud adoption is that IT departments are hiring for it.
Your clients are so committed to exploring cloud computing that they are adding to their departments – in a tough market. According to a report by InfoWorld, mentions of “cloud computing” in job posts on Indeed.com are up 350,000 percent since January 2008.
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October 1st, 2009 - Posted in Social Media Marketing by Tim Freestone
Even with 60 million people riding it, there’s still room on the Twitter bandwagon. While you’ll never care about most of these people or anything they have to say, there is a rich exchange of IT ideas occurring on this service. Check out “virtualization,” “cloud computing,” “data security” and “green IT” to see what I mean. And, most of the OEMs have active Twitter presences, including VMWare, Citrix, Cisco and EMC.
So, Twitter has marketing potential: relevant audience, reach and intelligence/analytics (we can help you with this last one). With a touch of common sense, it’s hard to do anything “wrong.” However, it can take some planning to generate a marketing impact you can measure by ROI. The first step is to understand what Twitter isn’t.
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