How to Sell Emerging Technology
May 26th, 2010 - Posted in Solution Provider Services by Tim Freestone
Right now, the buzz around cloud computing is endless. But, it’s just the latest trend. In the past, it’s been B2B marketplaces, best-of-breed solutions for targeted business challenges and even the internet as a whole. The hidden cost of innovation is that IT solution provider’s need to explain the value and viability of these emerging technologies to skeptical decision-makers who are heavily invested in the status quo. Eventually, you know, today’s innovation will become tomorrow’s legacy platform, but that doesn’t make getting over the hump any easier.
So, how do you approach a CIO or IT director with something new, like private cloud computing solution?
Well, cautiously.
