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IT buyers are under pressure to show that their investments are performing. So, if they can keep TCO down and spread their budgets across more projects (with ROI potential), the result is an expanded ROI impact, with low investments yielding substantial returns. This means spending less – and compromising – can pay off in the long term … or at least it would appear that way. Google is making it easier for them to do this — or it’s at least creating the appearance of easier TCO and ROI.

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The financial news has been great for serving up one dismal story after another. Consumers aren’t spending – which affects everyone – and unemployment’s at its highest point in more than a quarter of a century. If you follow this stuff too closely, you might miss the trend that matters most: IT spending is going up.

After two years of clamping down on technology budgets, businesses are investing in both software and infrastructure. Much of this is for “must-have” projects still, a side-effect of delaying upgrades and migrations because of market conditions. Look closely, though, and you’ll find a hidden opportunity for future account growth.

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