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Google is starting to edge its way into what would normally be considered the traditional IT business. It’s delivering both personal and enterprise applications, from office productivity to e-mail to data storage. And, it’s generally charging very little or nothing at all. For small businesses especially, Google is making a variety of IT options available at extremely low prices. If this trend continues, Google could begin to erode the markets that currently belong to traditional IT manufacturers and value-added resellers.

This week, we’re running a series on the enter:marketing blog  – Five Reasons to Watch Google in 2010. Stop by every day to learn how the search engine giant is moving into other aspects of the IT industry … and how this can affect your business. To discuss ways to bolster your competitive strategy in regards to this challenge, please contact us today (opens an e-mail message).

Click here for a page to bookmark for the “Five Reasons to Watch Google in 2010″ series >>

The financial news has been great for serving up one dismal story after another. Consumers aren’t spending – which affects everyone – and unemployment’s at its highest point in more than a quarter of a century. If you follow this stuff too closely, you might miss the trend that matters most: IT spending is going up.

After two years of clamping down on technology budgets, businesses are investing in both software and infrastructure. Much of this is for “must-have” projects still, a side-effect of delaying upgrades and migrations because of market conditions. Look closely, though, and you’ll find a hidden opportunity for future account growth.

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