Why It’s Hard to Find Corporate Blogging Topics
April 5th, 2010 - Posted in Solution Provider Services by Tom Johansmeyer
When Mark Hermann, an excellent corporate blogger, bid farewell to his blog, he pulled back the curtain. Among the frank observations he made, one in particular stuck with me: you’ll run out of topics faster than you think. I’ve been there, and it’s awful.
You get started thinking about how much there is to say about your company and your industry, and soon enough, you’re flipping through trade magazines for inspiration. Well, it isn’t always that bad, but the reality is that you’ll soon find yourself struggling to find an insight to provide. Why is that? With rich marketplaces and unique developments in every market around the world, you’d think there’s no shortage of fodder.
Stop thinking about potential for a moment, and turn yourself over to the cold clutches of reality. Most of what you’re thinking you’d never put on a corporate blog.
