New Twitter Terms Benefit IT Channel Partners
June 7th, 2010 - Posted in Social Media Marketing by Tom Johansmeyer
Twitter recently announced that it’s not letting users push their own advertisements and sponsored tweets through Twitter. While this is a rather specific act on Twitter’s part, it’s clear how any marketer may seem concerned. Could advertising be at the top of a slippery slope? If you’re worried … don’t. If anything, the Twitter prohibition on tweeted ads (except its own, of course), will help B2B marketers and others who use insights, expertise and experience as the meat in their communications with the market.
Twitter’s Big Change
For Twitter, marketing and advertising have evolved since its inception. What began with self-promotion turned into business promotion, ongoing marketing and then eh ale of space in your own tweet stream (i.e., advertising). For much of its existence, of course, Twitter had virtually no revenue and didn’t seem to have any prospects (or even interest) in changing that.
