September 1st, 2010 - Posted in Solution Provider Services by Tim Freestone
Are you looking at e-mail open rates as a success metric? Well, it’s time to get past that. While this measure does provide some indication of interest in your newsletter, it still doesn’t get the recipient into the sales cycle … and that’s what matters most! Of course, there is still some value to open rate, as it helps gauge interest in your message, but it’s only a first step, and you need to track the entire set of results.
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February 8th, 2010 - Posted in Social Media Marketing by Tim Freestone
The hardest part of maintaining a marketing blog is coming up with content … and producing it. Many attempts are abandoned simply because tier advocates didn’t realize just how much work it would involve. Doubtless, blogging is labor-intensive, but there are ways to make it much, much easier to keep your blog fresh without turning it into your full-time job. You have content all over the place and just need to put it to work for you.
1. Original content
This is the tough stuff, which you’ll need to write from scratch. But, you don’t need an original post every day. Limit the original content to once a week, but try to make it substantial (400 to 500 words).
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How Closely Are You Watching E-mail Open Rates?
