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A few weeks ago, we discussed what to look for in a marketing partner. While it’s always best to shoot for the ideal, it’s also prudent to know what to avoid. There are many mistakes waiting to happen, and being able to spot the warning signs can save you time, budget and a whole lot of aggravation.

Here are five characteristics to look out for — and actively avoid — when checking out a potential IT marketing partner:

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There is no shortage of IT marketing agencies on the market that would be thrilled to have you as a client. You get calls regularly, have listened to countless pitches and reviewed what feels like a never-ending stack of presentations on demand generation. So, how do you choose? If you have a partner in place, how do you evaluate its effectiveness?

The most important aspect of your relationship, of course, is the result generated. You are looking for a return on your marketing investment, and sluggish demand generation is probably an indicator that you need to take a closer look at your IT marketing agency. And, strong results may be effective now, but you need to think toward the future — is your agency equipped to help you grow and mature?

To help you answer these questions, you’ll find below five characteristics of an
optimal IT marketing partner. Take a look to get a sense of what you are receiving
from your current relationship.

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