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Twitter recently announced that it’s not letting users push their own advertisements and sponsored tweets through Twitter. While this is a rather specific act on Twitter’s part, it’s clear how any marketer may seem concerned. Could advertising be at the top of a slippery slope? If you’re worried … don’t. If anything, the Twitter prohibition on tweeted ads (except its own, of course), will help B2B marketers and others who use insights, expertise and experience as the meat in their communications with the market.

Twitter’s Big Change
For Twitter, marketing and advertising have evolved since its inception. What began with self-promotion turned into business promotion, ongoing marketing and then eh ale of space in your own tweet stream (i.e., advertising). For much of its existence, of course, Twitter had virtually no revenue and didn’t seem to have any prospects (or even interest) in changing that.

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The dialogue on Twitter is fast-paced and has close to 60 million participants. So, it’s at once high-value and highly frustrating. How can you make your voice heard above so many others? Rather than delve into the “focused community” spiel that you’ve probably read hundreds of times on Mashable, here are five tips to help you with the basic blocking and tackling of marketing your IT product or service on Twitter:

1. Leave room at the end
You have 140 characters at your disposal … just like everyone else. So, if someone wants to retweet you, you’ll need to leave enough room for RT @[your name]. Some users may be willing to edit your tweet to make room for the additional characters entailed by retweeting, but you may miss opportunities when someone isn’t in the mood to work a little harder to help you out.

Note: With the retweet button on Twitter.com, you can’t edit when retweeting, so you’d have to expect someone to manually copy and paste your tweet before editing and retweeting. That’s a lot to expect from a perfect stranger!

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