Corporate Blogging Starts at Home
August 13th, 2010 - Posted in Social Media Marketing by Tom Johansmeyer
Either you’ve been tasked with starting your company’s blog, or you just think it’s a good idea. Now what?
Unless you’ve already dipped a toe in the blogging pond, the entire experience can seem overwhelming. Since any corporate marketing initiative comes with a lead time – consisting of everything from design and development to legal approvals – the best first step is to start a blog of your own. As your company is going through the necessary machinations, you can take the time to get a feel for what blogging is.
This may seem like a big step, but it’s actually rather tame. Don’t spend too much time planning (or worrying about what you’ll write). Just head over to WordPress, register and look around.
