If you aren’t thinking about cloud computing yet, it’s time for you to start. Now. Seriously. Sure, there’s been a lot of buzz around this for a while, and IT buyers are starting to buy into cloud computing services (especially in the small and medium-sized business segment). Services are popping up from some of the strongest brands in the IT industry, including EMC’s cloud-optimized storage, VMWare’s vCloud and Cisco’s cloud computing overlay for unified service delivery. But, the most interesting indicator of cloud adoption is that IT departments are hiring for it.

Your clients are so committed to exploring cloud computing that they are adding to their departments – in a tough market. According to a report by InfoWorld, mentions of “cloud computing” in job posts on Indeed.com are up 350,000 percent since January 2008.

So, what does this mean for technology resellers? It means your clients are investing in cloud computing, and they are investing in the capabilities to operate these systems (i.e., in people). There is a substantial opportunity in cloud computing, especially for VARs ready to enter the market early.

Talk to your clients about cloud computing technology. Even if they aren’t ready to explore solutions yet, they’ll see that you are watching emerging technologies for them.