Top Stories: February 20 – 26, 2010
February 26th, 2010 - Posted by Tom Johansmeyer
Virtualization the key to enterprise IT savings by 2014: The penetration of virtualization technologies is still low, but that only means it has room to grow. By 2014, according to a new report from Citrix, virtualization will dominate IT enterprise savings – and thus the agendas of CIOs. Citrix surveyed more than 700 CIOs from around the world and found that virtualization has led to IT cost savings of 16 percent, and they expect it to hit 27 percent in 2014.
Skip paid search: SEO is the way to go: Okay, maybe it’s not that easy. There are some serious benefits to paid search advertising with search engines, such as predictability and control. And, it’s easier to measure your paid search marketing ROI. But, the quality of the leads that come to you this way aren’t nearly as high as those that come via search engine optimization (SEO).
Corporate blogging Insight: The content funnel: One of the biggest social media marketing mistakes I’ve seen companies make is to emulate the wrong blogs. Whether it’s The VAR Guy or Engadget, corporate bloggers look to popular independent blogs for ideas. To a certain extent, this is smart: the top blogs can have some great features and styles that are worth adopting. But, much of what they do can be unwise (or simply impossible) for you to implement. The reason for this is that different blog types carry their own objectives and constraints.
IT sales call: Best time is Tuesday at 9 AM: At enter:marketing, we schedule a lot of appointments for our clients. Through the demand generation and lead cultivation programs we run, we’ve learned a considerable amount about how IT buyers prefer to be engaged, the best survey questions for triggering interest and even when they want to talk. What we’re about to show you isn’t the result of some survey: it’s live data. Real. These insights are based on the actions of IT buyers.
Fill your IT marketing blog in five easy steps: The hardest part of maintaining a marketing blog is coming up with content … and producing it. Many attempts are abandoned simply because tier advocates didn’t realize just how much work it would involve. Doubtless, blogging is labor-intensive, but there are ways to make it much, much easier to keep your blog fresh without turning it into your full-time job. You have content all over the place and just need to put it to work for you.
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And, you may have missed …
Social media marketing nabs 11% of online marketing budget: There’s more to online marketing than banner and text ads. The latest study from MarketingSherpa estimates that paid search is good for 21 percent of online marketing spending and is topped only by the company budget, which picks up 27 percent on average. Social media is clearly no longer the object of dabbling, securing 11 percent of the online marketing budget: beating out search engine optimization (SEO) at 10 percent, online display advertising at 6 percent and other online marketing at 6 percent. But, social media marketing still hasn’t caught up with e-mail marketing, which claims 19 percent of the marketing budget.
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